SEM Services · Paid + organic, one program
Search Engine Marketing that compounds instead of cannibalizes.
Run paid and organic search as a single program — shared keyword strategy, coordinated landing pages, and one weekly SEM scorecard so Google does not get paid twice for the same intent.
What we cover
One program. Every surface Google ranks.
A coordinated keyword and landing-page strategy across paid auctions and organic indexing — so paid bids respect organic strength, and organic content gets reinforced where the SERP demands it.
Paid surfaces
Google & Microsoft paid search
Search, PMax, Shopping, Demand Gen, and YouTube — with margin-aware bidding and CRM-linked conversion actions, not blended ROAS.
Organic surfaces
Technical + content SEO
Crawl, indexation, Core Web Vitals, schema where it earns snippets, and content briefs tied to SQL intent — not generic blog volume.
Joint strategy
Unified keyword + intent map
One SERP intent map drives both paid bid strategy and organic content roadmap, so investments reinforce each other instead of competing for the same click.
Landing systems
Shared landing-page coverage
CRO-aware landing templates with reuse across paid and organic — message-match for ads, structured headings and schema for SERPs.
Measurement
Unified SEM scorecard
GA4, Search Console, ad platforms, and CRM in one weekly readout — paid + organic contribution side by side, not in separate silos.
Experiments
Brand-bidding & incrementality
Geo and brand-bidding incrementality tests so you know when paid search is genuinely additive to organic — not paying twice for the same intent.
Outcomes
Where coordinated SEM moves the needle.
Indicative outcomes across recent engagements. Yours depend on starting baselines, vertical, and sales cycle — the audit will tell you what is realistic in 90 days.
−28%
Lower CPL on paid search
Brand-bidding controls and intent-aligned negatives reduce waste on queries organic already wins.
+34%
Higher SQL volume
Organic + paid landing templates engineered for stage-mapped conversions, not just form fills.
~48h
Audit readout time
Prioritized leak list across paid and organic before you commit to a 90-day program.
1
Unified weekly scorecard
Paid + organic contribution in one CRM-linked readout — no more reconciling two agency PDFs.
How we work
The 90-day SEM framework.
Same DBM framework as every engagement — adapted so paid and organic ship on a shared timeline.
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Days 1–14 · Joint audit
SERP intent map across head + long-tail, paid waste teardown, technical SEO audit, and a prioritized list of fixes ranked by revenue impact.
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Days 15–60 · Rebuild
Account structure rebuild, technical SEO fixes, content-brief sprint for priority clusters, and shared landing-page system rollout.
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Days 61–90 · Compound
Incrementality experiments, content publishing cadence, and a 12-month SEM roadmap leadership can defend in board reviews.
Which service fits
SEM vs PPC-only vs SEO-only.
Most B2B and eCommerce brands grow faster running paid and organic together — but standalone scope is the right call when one side of the funnel is mature and the other is being rebuilt.
Choose SEM when…
Integrated SEM Services
- Paid spend overlaps queries you already rank for
- Content and ads use different keyword maps
- You want one team, one scorecard
Choose PPC when…
PPC Management
- Organic is already mature or out of scope
- You need pipeline now — not in 6 months
- Spend is multi-channel beyond search (LinkedIn, Meta, PMax, Shopping)
Choose SEO when…
SEO Management
- Paid is already mature and in good hands
- Site has technical debt or thin content
- CAC payback can absorb a 6–9 month ramp
FAQ
Search engine marketing — questions we hear most.
Next step
Start with a joint paid + organic audit.
Prioritized fixes across paid and organic in about 48 hours — no long-term lock-in.
Senior operators · 24/7 ops · 90-day blocks, no annual lock-in