PPC management
Performance PPC that respects pipeline and margin
Senior strategists run your Google and Microsoft programs inside the DBM workspace — structure, diagnostics, experiments, and reporting leadership can trust.
How DBM routes signals into live auctions
CRM stages, session quality, and conversion signals feed the decision core — then bids and budgets land on the surfaces that match your pipeline goals.
Core scope — search & shopping
End-to-end paid search operations: architecture, bidding, creative testing, feed health, and exec narratives — with 24/7 coverage when auctions move overnight.
Account & campaign structure
Clean separation of brand vs. non-brand and consolidation plans that reduce waste without hiding performance.
Search & PMax
Query intent maps, audience signals, asset groups aligned to offers, and negative-keyword hygiene.
Shopping & feeds
Merchant Center troubleshooting, supplemental feeds, and promotion alignment.
Experiments & lift
Geo or campaign experiments with success metrics tied to SQLs or revenue.
Demand & creative surfaces
Beyond traditional search: coordinated surfaces with shared measurement — so brand and demand experiments ladder up to pipeline, not platform vanity metrics.
YouTube & video action
Creative hooks, audience layering, and incrementality guardrails so video demand compliments search — not cannibalizes it.
Demand Gen & Discovery
Feed-aware creatives, asset testing cadence, and funnel-stage messaging aligned to SQL definitions.
App & UAC
Event quality, SKAN-aware modeling where relevant, and cohort readouts your product team can trust.
Lead forms & CRM match
Lead-gen workflows with form-quality checks, routing validation, and offline conversion feedback loops.
Creative velocity from one brief
Demand surfaces need volume without losing guardrails — structured variant generation and testing cadence so experiments stay tied to SQL quality.
Platforms we run
Google Ads
Search, PMax, Shopping, Demand Gen, App, and YouTube — CRM-informed conversions and offline imports where allowed.
Microsoft Ads
Search and Audience with LinkedIn profile dimensions for B2B accounts.
Amazon Ads
Retail media when it matters — coordinated with your broader acquisition story.
Ops, budgets & governance
Automation with adult supervision: guardrails your CFO recognizes, plus humans on the line when algorithms misread CRM reality.
Budget & portfolio pacing
Scenario guardrails, efficiency floors, and channel mix tradeoffs leadership can defend in weekly reviews.
Creative testing cadence
Matrices that isolate variables, velocity rules for fatigued assets, and readouts tied to conversion quality.
Offline & CRM sync
Offline conversions, enhanced conversions, and stage signals piped back so automated bidding respects pipeline truth.
Alerts & escalation
Auction shocks, policy hits, and feed breaks routed with clear ownership — not buried in inbox noise.
Every paid click rolls into the same pipeline truth
Search, Shopping, Performance Max, and retargeting all resolve to CRM closed-won — so PPC reporting compares cleanly to organic and outbound, not a siloed platform dashboard.
Pipeline audit
Get a prioritized PPC leak map in about 48 hours
Structure, waste, SQL quality, and scale ceilings — with next-step owners. No long-term lock-in.
How we work with you
- Revenue Efficiency Audit — structure, waste, SQL quality, and scale ceilings — readout in about 48 hours.
- 90-day plan — fixes first, then compounding tests with weekly visibility.
- Steady-state ops — automation with human review on material changes.
Explore SEO management, the full channel mix on our Services page, or see proof on the home tour.
Next step
Ready to steady-state your PPC program?
Book a strategist session — we will align on scope, cadence, and reporting before any paperwork.
~48 hour audit option · CRM-aware measurement · No vanity dashboards