B2B SaaS · Paid Media Management
Stop optimising for MQLs.
Start closing revenue with pipeline-led PPC.
Most B2B SaaS paid media teams optimise for demo volume — and wonder why sales hates the leads. Data Bid Machine connects your Google Ads and LinkedIn directly to CRM stages so every bid decision is grounded in SQL quality, CAC payback, and closed-won revenue.
What we do differently
Revenue-tied bidding
We import offline conversions from your CRM so bid algorithms optimise toward real pipeline value — not just form submits.
Intent-first keyword strategy
We map keywords to buying stages — so budget flows to searches that convert to customers, not researchers.
Joined-up attribution
Server-side tracking, GA4, and CRM integration give you an attribution model that holds up under ITP, ad blockers, and cross-device journeys.
Transparent reporting
Weekly performance reviews anchored to pipeline and revenue metrics — not click and impression vanity stats.
Our 90-day onboarding framework
Audit & strategy
Week 1–2: Full account audit, competitor analysis, tracking review, and 90-day roadmap.
Foundation build
Week 3–4: Tracking architecture, campaign restructure, audience setup, and CRM integration.
Launch & optimise
Month 2: Launch new structure, A/B test ads, refine bids weekly against pipeline data.
Scale & report
Month 3: Scale what is working, monthly review, full attribution report to stakeholders.
Frequently Asked Questions
How long before we see results?
Most clients see tracking improvements and structural fixes within weeks 1–2. Meaningful performance trends typically appear in month 2. Revenue-tied bidding usually takes 4–6 weeks to fully calibrate once CRM data flows in.
Do you require a minimum ad budget?
We work with clients spending from £5,000/month upward. The free audit will confirm whether your current budget can support the strategy we recommend.
Is there a contract lock-in?
No. We work on rolling monthly agreements. Most clients stay because they see measurable pipeline improvement — not because they are locked in.
Free Audit · No obligation
Find out where your B2B SaaS PPC is leaking pipeline.
Prioritised findings delivered in ~48 hours. No sales pressure. Just a clear picture of where your PPC budget is leaking and what to do about it.
✓ No lock-in · ✓ Dedicated strategist · ✓ Results-first